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Fab Ad: Diesel Spring/Summer '07

Fab Ad: Diesel Spring/Summer '07

The Spring/Summer ad campaigns have arrived in the new issues of all our favorite fashion bibles and I wanna talk about them! I grew up drooling over fashion through memorable and provocative ads. Some fashion brands can be quickly identified by their famous ads, for example, Versace, Kenneth Cole, Gucci and Diesel. My 'Fab Ads' will serve as a round table to discuss the effectiveness, beauty and selling power of our favorite, and not so favorite, fashion advertisements.

To kick this off, here is the Spring/Summer '07 campaign for Italian denim pioneer Diesel.

While Diesel is known for showing their clothes through sexual messages, this season they decided to take the social commentary angle. Shot by Terry Richardson, the ads feature everyday scenes that have been drastically altered due to rising temperatures and seas. Global Warming is a hot topic right now and Diesel's aim was to take the serious issue and put it into the surreal world of premium denim. In this ad, parrots have replaced the pigeons of Venice's St. Mark's Square - signifying a world that's been turned upside down.

What do you all think of Diesel's socially aware advertising approach?

dreamsugar dreamsugar 10 years
I love this campaign -- !!!!
flummoxes flummoxes 10 years
That is so cute Diesel. Now, how about you actually do something for the environment instead of just ading about it? You're not even going to attempt to act like you care to put out a green line? These ads are not raising awareness about global warming at all, they're making it look fashionable. Parrots on the street? Deserts everywhere? Awesome! At least accessorizing will be easier!
bpjedi bpjedi 10 years
Well, this is certainly better than those ads a few years ago where people were drinking urine... Does anyone else remember those? Anyway, I'm not sure that the above ad raises awareness about global warming so much as exploits a current issue of debate. Parrots? Anyone who has had to contend with pigeons in urban areas knows how nasty they are; the photo almost goes as far as to assert a "brighter side" of global warming.
martini-queenie martini-queenie 10 years
Miami Gal, I totally agree with you. It's a good thing we didn't do anything about the ice age thirty years ago, think how hot we'd be now! (just kidding.)
My-Opinion My-Opinion 10 years
I voted effective..makes me think* nice pic too~very unique* I'll admit...I was all excited and thought I was gonna see Vin. :oops:
Miami-Gal Miami-Gal 10 years
Beegirl, if you don't answer here, I'll shoot you a note. My family is from the Keys for generations! I was just there New Year's Eve. Summerland Key used to be owned by my grandfather. Very cool.
beegirl beegirl 10 years
I should add to my above comment that I hope those girls watched their toes if that is not a photoshop! Those Macaws love to chase feet if they are not well trained. Jessness....extreme weather(wet and cold in the west and warmer dryer in the East) is also an effect of an El Nino which they can definatly prove is occuring right now. It worries me for next hurricane season (live in the Florida Keys)
beegirl beegirl 10 years
I love it, basically because I own a Macaw and she is the light of my life. It doesnt make me think about global warming, just makes me wish I could have a flock of Macaws around me so I could play with them.
melissabritt melissabritt 10 years
MBM Global warming...whaaat? If you told me there was an issue & what is it, I'd guess..maybe about loss of habitat??
melissabritt melissabritt 10 years
MBM "OMG there are those high waisted jeans again" That's what I thought.
inadee inadee 10 years
it doesn't make me think of global warming. it just looks like something pretty and slightly surreal. what denim has to do with the environment I really don't know...
RainbowCrayon RainbowCrayon 10 years
The only thinking I did about this ad was "Wtf do parrots have to do with jeans?" **~~Everyone who's anyone has been on sesame street.~~**
Idun Idun 10 years
I want the pants in this picture! Does anybody know what they are called?
la_clique la_clique 10 years
I would have NEVER guessed parrots=global warming. Pretty birdies, though.
Wicked Wicked 10 years
LOL, JessNess I totally agree. When I first looked at this picture the first thing that came to mind was NOT global warming. When they run this ad in magazines they need to put a little explanation in the corner or something.
mommie mommie 10 years
Guess Diesel missed the mark in St. Marks.
daisy077 daisy077 10 years
To me it just look gorgeous, I love the color of the parrots, very tropical meets the city... pretty to the eye
redegg redegg 10 years
"actually one of the affects along with warming of the earth is extreme weather of all types including snow and the super cold unusual weather we have been having" That's convenient. Global warming incorporates both hot AND cold so pretty much anything, any kind of record set, can be attributed to it! Nice! What ever happened to El Nino? It used to be blamed for everything.
Miami-Gal Miami-Gal 10 years
Jess, I understand that. I actually took a course in this out of interest, not to mention some during my younger years in college. I refuse to believe most of the hype though. The scientific community is not in agreement and until all the facts are on the table, I refuse to believe this is all just man made. Our weather is very cyclical by nature. A lot of this is about the money. My company works in conjuction with NOAA and many of the weather scientists there, where we allow them to occupy labs on our ships. I have had the opportunity to meet some pretty interesting folks in the scientific community as a result, including famed vetenarians that do those shows on animals in Antartica, the Gallapogos islands, as well as some of the top folks in the hurricane center. I derive my opinion from these folks and the pure scientific journals I read, not some advocates trying to raise money for the latest cause du jour. And a lot of it is all about the money.
JessNess JessNess 10 years
Miami- actually one of the affects along with warming of the earth is extreme weather of all types including snow and the super cold unusual weather we have been having
Miami-Gal Miami-Gal 10 years
Wow, I thought this was just an ad trying to be cool. Global Warming? My buds in Texas and Arizona are experiencing the opposite! I can't wait until they go back to predicting an ice age like they did a mere 30 years ago and this loses hype just like the ozone layer freakout fest they had. Then we can move on to new causes du jour, like space pollution. I can't wait to see those advocates!
SaRaH-22 SaRaH-22 10 years
i love my diesel jeans!!
JessNess JessNess 10 years
You know what would have been more effective was if they were standing in the middle of a melting iceberg
snowysakurasky snowysakurasky 10 years
I like your idea for this new feature, fab. I would never have thought that this had to do with global warming, and since parrots are attractive, they are kind of making climate change look like a good thing-which it is not. But if i had reckognized that as St. Marks, which i did not since i was just looking at the clothes, i would have just thought that the man brought the parrots or something! (yes i am a blonde) I <3 the dress and it seems like the high waisted jeans are gonna be a definite spring trend~
redegg redegg 10 years
Love the parrots. No it doesn't make me think of global warming. Maybe they should have put drowning polar bears in there instead if that's their message. Shut up and sell clothes.
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