When it comes to advertising, tried and true, sex sells. Now, you would think people were more savvy nowadays but sometimes a sultry image does catch ones eye — whether good or bad. The new Jordache  ads, sans Elizabeth Hurley, con Heidi Klum , are seriously smokin'. Shot by movie director Brett Ratner, I think they may go over in the lad mags pretty well, but they are provocative no matter where the media placement is. Heidi is hot, no doubt about that, and she makes a fine jeans girl. And actually, my attention does go to the jeans — and how they perfectly hug her perfect derrière. So long Liz, there's a new girl in Jordache town.