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Fab Ad: Phi Fall/Winter '08

Fab Ad: Phi Fall/Winter '08

Phi has been alive since 2003 but the house just came out with its first ad campaign for Fall. Why did it take this long? The brand had a shaky start, but decided now is the right time to come out from under the radar. So who better to represent the brand than model-of-the-moment Coco Rocha and gorgeous model-pro Karen Elson? Isn't it interesting how the usually redhead Karen is brunette and the usually brunette Coco is redhead?! Shot by Steven Meisel, these ads are obviously inspired by the old Hollywood pinup era. Not only is there nothing wrong with that, there's something so right about it. You know Dita Von Teese would approve. Do you?

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Join The Conversation
UhHuhHer UhHuhHer 9 years
Looks more like S&M flappers than pinup to me. It's ok, but i'm not 'wow'ed.
myystque myystque 9 years
Love these. It must be the pinup quality.
Karen0193 Karen0193 9 years
nothing new! i like it though it ok 4 their first ad campaing plus i love coco rocha
fashion4ward fashion4ward 9 years
I kinda like the styling, but it's nothing new.
candycane34 candycane34 9 years
I don't like these at all! They look very cheap.
emalove emalove 9 years
They're doing nothing for me...
estella241 estella241 9 years
I'm not into the clothes, but I love Coco, the inspiration for the photo and Steven Meisel! I'm not normally a fan of Karen Elson (I know, what's wrong with me?) but she looks great here.
Rnicolew Rnicolew 9 years
Love the models, love Steven, Love the pin up era....LOVE LOVE LOVE!
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