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Fab Ad? Sisley Fashion Junkie, 1

UPDATE: I have been informed by Sisley's parent company Benetton that these ads are fake. To see the real Sisley fall ad campaign, please visit Thanks!

OK hold up. Sisley has gone too far with this ad. I normally like Sisley's racy and daring ads but this is too much - too in your face! The line of poking fun has crossed over into inappropriate. This ad is part of a series and if you look at Fashion Junkie, 2, where the fashion vice is alcohol instead of blow, I think that is as far a fashion junkie as Sisley should have gone.

Back in 2004, Benetton owned Sisley was featured in an article about how in France ultra provocative advertising isn't shocking - which is true for a lot of countries - but the US is tighter lipped about such things. While I appreciate sultry imagery and can laugh at a cheeky message, there is a fine line.

There are a couple more things I'd like to point out here. There is some nippleage on the left model - no big whoop really. And, I wonder if Chase Bank is OK with these models using one of their bank cards as a cutting device. As for the clothes, I like the deep purple dress but I really can't focus on anything but the not-so-subliminal message and the weird look in the model's eye. What do you all think?!


veronicaraye veronicaraye 9 years
not for kids..
StellaLove StellaLove 10 years
wow is this really necessary? I get the whole concept but didnt they have another way to convey fashion as being addictive instead of having 2 females snorting a tank top?
candycane34 candycane34 10 years
Great ad! I think it IS bad for young girls to see this, but if a girl is old enough to be on websites and reading magazines with this ad in them, then they're old enough to handle looking at this. I mean, it's not THAT bad. I can think of a bunch of things that would make it that much more inappropriate.
Benetton-Group Benetton-Group 10 years
Statement on a fake Sisley campaign 20 July, 2007 In the recent days, images which are told to be part of the new Sisley advertising campaign have been published in internet. One of these images shows some girls "sniffing a vest". The allusion to drugs and alcohol is more than clear. We would like to clearly state that the Sisley brand (and the Benetton company) has nothing to do with these images and therefore we refuse to be linked with them. Please also note that these images infringe Benetton's rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company's rights and interests. The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty. For further information:
shortsugar shortsugar 10 years
i think it's in poor taste-enough people die of drug problems every year and we don't need to glamorize cocaine, of all things!
barbarooni barbarooni 10 years
Of course the ad is fake. Check out the spelling of "Fashion" in the ad!
rrb123489 rrb123489 10 years
i think its hot and edgy! i love it
Chalii911 Chalii911 10 years
The one in purple looks like she has no iris and pupils... a bit zomby-ish...
terryjdavis terryjdavis 10 years
I absolutley loved it... I mean advertising is suppose to be creative, it's use to catch your attention and "it did that". If you know you don't snort then why are you concerned, we are all fashion junkies. Would you rather it's a picture of you sitting at your computer all day typing on fabsugar. According to fabsugar their motto is Have. Want. Need. Insanely Addictive... hmmm... I think this ad is better... t. davis
Ayamari Ayamari 10 years
Funny. Make people look at it and be shocked, which is the goal. :D FASHION IS SO ADDICTING... to some people. LMAO :D!
earthylovingirl earthylovingirl 10 years
its not like we haven't seen it on tv before.
Cassandra57 Cassandra57 10 years
Tacky and tasteless. Not to mention ineffective: you can't really get a good look at what they're supposedly trying to sell.
audreystar audreystar 10 years
effin ridiculous. nothing in this ad is appropriate.
electricblue electricblue 10 years
also agree with nachsa70 i think alcohol is more accessible to teens. in australia the drinking age is 18 and people under that age can have access to alcohol though older brothers, sisters or older friends. and some look older than they are, allowing them to buy it themselves.
electricblue electricblue 10 years
i completely agree with Bellatrix (apart from the bit about being french haha) its not even a brand we get in Australia but i like it. its different to alot of ads. its a bit in your face getting the viewers interest. its a little ironic that makes us laugh. and its smart, saying fashion is an addiction. because it is! i dont believe it dosent at alll look like it is "poking fun" at addicts, although some people MAY be offended or insulted. i think the rolled eyes are taking it a bit far but i find its an extreemly compelling ad, that has clearly gotten alot of attention.. and after all.. thats what they wanted. myownworstcritic makes a good point i guess but im only 15 and i think see it as just a joke and would deffinately not take it seriously.
grl-in-the-world grl-in-the-world 10 years
I find the ad pretty disturbing. Having had friends who absolutely destroyed their lives with coke, there is definitely nothing glamorous about it. Tacky idea and in very poor taste.
ElsaBeK ElsaBeK 10 years
One word: Pathetic
Orchid23 Orchid23 10 years
FabSugar I totally agree with you, this ad is way over the edge...think about the younger generation on pre-teen girls looking up to this? and thinking this is fashion ?!? - especially them being at such a vulnerable state of mind. Completely inappropriate
another-go another-go 10 years
I think the model on the right is disgusting looking, and the nipple is just gross. Aside from that, I think it's fine. It's very true. If it offends people then they shouldn't look at it. It's also ironic I think, fashion "junkie." I think it's funny, racy, and bold. (I just wish the clothes were more pronounced.)
nachsa70 nachsa70 10 years
If you disapprove of this, why draw the line after alcohol? Alcoholism is a lot more widespread and can be just as crippling to people and their families. Furthermore, alcohol is much more accessible to most people. The accepting attitude so much of us have toward the omnipresence of alcohol contributes to the many problems alcohol, when not consumed in moderation, create in our society. If creating a "cheeky message" about cocaine is inappropriate, I would say the same about a "cheeky message" about alcohol.
shanlu shanlu 10 years
I think it's somewhat interesting. The message isn't meant literally. No one is going to run out and become a cokehead because of it.
MissAntipodea MissAntipodea 10 years
I think this is very inappropriate. I know they're trying to be 'edgy' with this (that's blatantly obvious) but it's just sick.
mwmsjuly19 mwmsjuly19 10 years
I hate it. Hate it!
swwonder swwonder 10 years
I think the misspelling is another drug link; Fashioin = Heroin.
amandaaa amandaaa 10 years
i'm torn. at first i'm appalled and offedned, but it really is in your face and unapoligetic.
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