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Fab Ad: Swatch Spring/Summer '08

Fab Ad: Swatch Spring/Summer '08

I can never resist a Beatles tribute and that's why this Spring/Summer '08 Swatch ad campaign stood out to me when I was reading the digital version of V magazine. The girlie minidresses and shorts the models are sporting paint quite the fashionable picture. I'll admit that I've never thought of Swatch watches as cool, but these ads are helping to change my view. What is especially smart about these ads is that each watch style is complemented with a story. And in advertising, it's all about building that emotional connection with your customer. If you're an earthy kind of girl, chances are urban safari scene will appeal to you. If glitz and glamour is your thing, the dancers in poufy gowns will be right up your alley, or shall I say, gated community. Do these ads spark your interest?


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aoitenshi aoitenshi 9 years
I love Swatch watches. I still wear them on casual days. They last so long. The one I had in high school still works.
juliarose23 juliarose23 9 years
anything on abbey road would definitely stand out to me!
JaimeLeah526 JaimeLeah526 9 years
So cute and fun.
LOVErickii LOVErickii 9 years
love
lizlee89 lizlee89 9 years
the other three are cute, but even though I love the Beatles and Abbey Road, I'm kind of tired of people reusing the image - it's becoming cliche...
aimeeb aimeeb 9 years
I love 'em!
zoso zoso 9 years
They're alright. I'm a big Beatles fan, so I think the Abbey Road one is pretty cool just for that reason. Otherwise, they're not too memorable.
bastylefilegirl bastylefilegirl 9 years
I think the ads are pretty good..and it shows that swatch is trying to keep up with the times. Yet it's still not the early 90's and I probably would never every buy a swatch watch ever again in life!
Dana18 Dana18 9 years
not very exciting .
emalove emalove 9 years
OMG, I LOVE it! Abbey Road is one of my top 3 all-time favorite albums. So awesome!!!!!!!!!!!!!!
Francoisehardly Francoisehardly 9 years
I love it. They even bothered with the detail of having one wearing no shoes. I guess that makes her Paul.
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