Skip Nav
Spring Fashion
The 8 Dresses Every Woman Should Own
Holiday
The Best Black Friday and Cyber Monday Deals (So Far)
The Royals
Kate Middleton Has Her Pick of All These Royal Tiaras

Fab Ad: Swatch Spring/Summer '08

Fab Ad: Swatch Spring/Summer '08

I can never resist a Beatles tribute and that's why this Spring/Summer '08 Swatch ad campaign stood out to me when I was reading the digital version of V magazine. The girlie minidresses and shorts the models are sporting paint quite the fashionable picture. I'll admit that I've never thought of Swatch watches as cool, but these ads are helping to change my view. What is especially smart about these ads is that each watch style is complemented with a story. And in advertising, it's all about building that emotional connection with your customer. If you're an earthy kind of girl, chances are urban safari scene will appeal to you. If glitz and glamour is your thing, the dancers in poufy gowns will be right up your alley, or shall I say, gated community. Do these ads spark your interest?


Image

Image

Image

Source

Stylish Watches to Gift For the Holidays
Why Princess Diana Wore 2 Watches
Jackie Kennedy's Cartier Watch Up For Auction
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds