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Fab Ad: Uniqlo Heat Tech, Fall '09

Fab Ad: Uniqlo Heat Tech, Fall '09

Behold Uniqlo's Fall ad campaign for its Heat Tech collection — made from Milk Proteins, which traps heat. You ready for it? Lily Donaldson, Coco Rocha, Erin Wasson, Sasha Pivovarova, Karlie Kloss, Sessilee Lopez, and Tao Okamoto are all stylishly bundled up with snow-capped mountains in the background. I have a feeling what they're wearing, albeit totally cute, wouldn't prevent frostbite. No matter, the shots are captivating and the models are diverse. What do you think? Is this campaign making you melt or freeze?


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lovesickblues111 lovesickblues111 7 years
The clothes are nice and the models are beautiful... but the shot sin;t that brilliant..
reesiecup reesiecup 7 years
i like uniqlo's simple and sleek garments. the shoot isn't the most exciting but i guess you get to focus on the clothes more
chloe-bella chloe-bella 7 years
There's no way you could go wrong with that lineup, IMO. Does anyone else think that Sasha looks like she could be the love child of Jessica Stam and Gemma Ward?
lizlee89 lizlee89 7 years
boring, but the clothes are cute and the background is beautiful...
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