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Fab Body Guide: J Brand Creates Jeans For Bodacious Women

If you ask, they will answer. At least that's the case with J Brand. “Blue Label is perfect for women with curves. We have received a good deal of feedback from women who told us they loved our look and styles but wanted a fuller fit. We created Blue Label with a more generous cut around the leg, as well as a contoured waistband to hug the body’s natural curves,” says creative director and cofounder of the J Brand, Susie Crippen.

The new collection consists of three dominant cuts: The Scarlett, The Catherine, and The Monroe; and waist sizes will range from 25 to 34. The Scarlett and Catherine uses J Brand's classic cigarette and bootleg styling while The Monroe caters to women who prefer a wide-legged fit. The Blue Label is set to launch exclusively at Bloomingdale’s in July and other stores in August.


Join The Conversation
aimeeb aimeeb 9 years
Sounds like something Old Navy does...
newtap newtap 9 years
The petite line will be availale in the fall at Bloomingdales.
newtap newtap 9 years
They will offer sizes 25 thru 34.
sldc sldc 9 years
A curved waistband (with the back higher than it is in the front works) best for me. I like this brand, because it is plain pocketed. This is why I bought Earl Jeans way back when... and still have two pairs!
sundaygreen sundaygreen 9 years
I'm with looseseal, if the jeans fit my bum/thighs, then the waist is always way too big! And, ha ha, that girl in the pic doesn't have a big booty at all.
GlowingMoon GlowingMoon 9 years
Do they come in petite sizes?? I'm petite and curvy, like Salma Hayak and Toni Braxton. It's very difficult to find jeans that are preportional.
lizlee89 lizlee89 9 years
looseseal looseseal 9 years
I'd just be glad to find pants with a waist that curve in smaller instead of proportioned to fit a bucket like most pants. I hate when pants fit the rest of me but there's a huge gap at the waist.
elephantheart elephantheart 9 years
Thank. You. I have the hardest time trying to find jeans to fit. I am thin, but curvy, and very tall. It is really exciting to hear that SOMEONE is making jeans to fit a curvy woman's body, that don't end up looking like 'mom jeans'. Hopefully they will make them for taller women as well.
spazzydana spazzydana 9 years
is that woman supposed to be bodacious!?
mini_pixie mini_pixie 9 years
when i read the headline, i thought it meant they were coming out with plus (read: bigger than a 32" waist) sizes, but from the article it sounds like it's just for girls with an "LA waist with an Oakland booty"...
tulipsc tulipsc 9 years
as you know, their sizes do run smaller! I only own a pair of J brand and I haven't even worn it yet - they do fit great, but still can't get over that I am wearing a size up than my normal size jeans :(
Raven7 Raven7 9 years
Any word on the sizes they will carry? That's important to know.
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