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Fab Flash: American Eagle + New Media

Clothes are no longer American Eagle's sole interest. In looking for new ways to connect with their customer, AE has decided to develop original entertainment content through ae.com, YouTube, Myspace, Facebook, and television.

Everything from music, comedies, reality programming and dramas are in the cards, but the first project is a 12-episode series, It's a Mall World, directed by Milo Ventimiglia. In the show, American Eagle products aren't explicitly referenced, but several of the characters do wear American Eagle. Fun!


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Join The Conversation
Vivacious-One Vivacious-One 10 years
I work at American Eagle and it's so cool to finally be able to tell customers about something other than clothes!
mandykw mandykw 10 years
I saw a clip of The Mall World on tv the other day and to my surprise, it looks good! Plus it has Milo Ventimiglia (sp?) and that cute guy from Detroit Rock City
leeluvfashion leeluvfashion 10 years
I love AE; their clothes are so comfy! I love the fact Sam Huntington(sp?) is in that web show; that alone would make me watch it,lol.
suzync22 suzync22 10 years
Love the Marc Jacobs bag...
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