POPSUGAR Celebrity

Fab Flash: American Eagle + New Media

Aug 8 2007 - 11:30am

Clothes are no longer American Eagle's sole interest. In looking for new ways to connect with their customer, AE has decided [1] to develop original entertainment content through ae.com [2], YouTube, Myspace, Facebook, and television.

Everything from music, comedies, reality programming and dramas are in the cards, but the first project is a 12-episode series, It's a Mall World [3], directed by Milo Ventimiglia [4]. In the show, American Eagle products aren't explicitly referenced, but several of the characters do wear American Eagle. Fun!

Source [5]

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