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Fab Flash: BCBG Debuts New Logo

Max Azria has been thinking about coming up with a new brand icon for his BCBG company for the past fifteen years - the current BCBG Max Azria logo (which is basically BCBGMAXAZRIA in a specific font) has been difficult to fit on some of the smaller clothing items, he told WWD.

Finally, he has settled on the butterfly logo, right, which is an abstract of two back-to-back Bs. I love the new logo, and might have to use the excuse of checking it out on the tags so that I can go shopping at BCBG!

precious-p precious-p 10 years
where's the G?
nati nati 10 years
I like it too, simple and easy to remember!
cocca cocca 10 years
simple logo... it's nice to have a simple logo so that everyone can see it and remember it... to me, this logo looks so feminine and clean...
SassAndBide SassAndBide 10 years
yeah where the hell is the G? lol i love bcbg though such nice clothes
GQ_send GQ_send 10 years
what a stupid looking logo.
BCBG_girl29 BCBG_girl29 10 years
cute cute :)
blondy0806 blondy0806 10 years
hmmm i don't like it. it reminds me of kate spade.
eleven11 eleven11 10 years
it reminds me of the bill blass double b logo.
craving_vintage craving_vintage 10 years
I don't like it. It's hurting my eyes.
luckybelle luckybelle 10 years
Oh man! I LOVE BCBG, but I am not loving the new logo! :(
glam-sugar glam-sugar 10 years
Very strong, simple logo design.
SarahwithanH SarahwithanH 10 years
where is the G?
SwtAsSgar SwtAsSgar 10 years
I love it. It makes me a little dizzy though.... hehe
LaLa0428 LaLa0428 10 years
Very cool looking! Now, they need to do a new silk scarf to go with it.
lovehenry lovehenry 10 years
It sort of reminds me of Tory Burch.
prosecco-in-the-park prosecco-in-the-park 10 years
I think it's really cute! i don't know if i love it, but it's a good choice for a logo. I can see it looking nicely on the tags and labels.
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