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Fab Flash: Brands Choose YouTube to Spread the Word

Your favorite brands - Ralph Lauren, Gap (pictured), Victoria's Secret, Calvin Klein, Adidas and more - have all recently turned to YouTube to let young consumers know about their products via videos, commercials, behind-the-scenes, footage and fashion shows.

Although traditional media like TV, radio and print still dominate the advertising world, there has been a growth in the online advertising market and it shows no sign of stopping. Case in point: online ads accounted for 5.8 percent of the $285.1 billion spent on advertising in the U.S. last year according to eMarketer. So why YouTube? Because it's on demand and it allows consumers to choose what they want to watch instead of being told what to see.

To catch some behind-the-scenes videos and catwalk shows, go to YouTube, type the name of the designer in the search box and voila! But don't forget there's always FABTV too!

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Join The Conversation
JKe895 JKe895 9 years
I'm starting to get addicted to You Tube.
anaindallas anaindallas 10 years
this is just plain smart. lots of people (me included) spend time on youtube just browsing and watching...esp. when bored at work. smart smart smart
Talldiva45 Talldiva45 10 years
Youtube caught on so quickly!
cocca cocca 10 years
i wish i invented you tube!
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