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Fab Flash: Burberry Ditching Signature Plaid?

What is this we hear? Burberry is no longer mad for its signature plaid? Though the brand is not doing away with the Burberry check altogether, it has decided to put a heavier emphasis on its accessories line and upscale Prorsum collection. And the results are promising. Sales are three times higher since the toning down of the plaid last year. The idea is to bring back exclusivity to the brand and to not be a one-trick pony. Do you agree with Burberry's deemphasizing of their signature plaid?

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rlveronica rlveronica 9 years
I love their plaid though.
gameboybunny gameboybunny 9 years
The nova check is classic, but so is the Louis Vuitton murakami. Do we expect LV to make everything murakami? Or Coach to plaster big Cs across everything? I think having a signature is great and new designs should come out with it every year, but the designers should constantly branch out and reach for new innovative fashions.
lola21 lola21 10 years
Lseaton611 Lseaton611 10 years
That's is a horrible idea. That's what everyone knows them for. If they were to switch their marketing campign to something other than the palid, it would be okay. But don't ditch it all together!
JKe895 JKe895 10 years
Most things that you see now are easily replicated so it's hard to tell and yes, the Burberry pattern is replicaed ALOT and that's sad. I think they're making the right move in doing this.
MissAntipodea MissAntipodea 10 years
Any Burberry plaid I see now, I assume is fake. Probably one of the most ripped-off fabric patterns ever. It's lost its sense of exclusivity.
moosie moosie 10 years
whatever. as long as they don't start putting rainbows and shit on things. they can do whatever.
torisweettooth torisweettooth 10 years
Not that into plaid but if they want to wear it out then let them. I could care less what they do.
Wicked Wicked 10 years
I do get sick of them putting that plaid on everything.
wiggy wiggy 10 years
just as long as they don't get rid of the paid completely!
rubiesymusica rubiesymusica 10 years
whenever i see that plaid i think of burberry and the classic trench. maybe they got tired of having to come up with bag shapes to put the plaid on. plus it is very easy to knockoff. maybe they need to have it as a special customer request type thing when you go into the store? when i have the money i will deinitely want a burberry trench coat!
pinupsweetheart pinupsweetheart 10 years
I think they should stick with it since it is a classic signature. But try to venture out to other fabrics to make them their own.
Orangecrush Orangecrush 10 years
I just bought the cutest little white skirt and sheer cream and tan large light plaid blouse that is Burberry. I believe it is featured in a recent NM catalogue. It is very work ready and breezy/cool for a summer look. No signature Burberry plaid anywhere. I am ready for a change. That same pattern dates them. It's tired. I like the changeup.
t_hive88 t_hive88 10 years
I hate them! They need to quit using fur!
daisyeater21 daisyeater21 10 years
the word CHAV comes to mind
mommie mommie 10 years
I like the plaid branding but understand why they need to expand their line. I will still buy the plaid.
Talldiva45 Talldiva45 10 years
I am tired of that plaid thing but ultimatley I could care less.
ashleylynne ashleylynne 10 years
I agree with swwonder too. Keep it hidden. Plus I'm all for clothing that isn't a walking advert for a brand. It'll fall out of vogue with the "wrong crowd" anyway. And the plaid will make a comeback in time - just like Lacoste's little crocodile.
sweetheart_450 sweetheart_450 10 years
I like the plaid, but I also love their Prorsum collection. I have to agree with wonder ^^ at least the check isn't being gotten rid of completely.
LaLaLola LaLaLola 10 years
I don't really care either way, but I do think that like swwonder said it should be used sparingly so I like that they're ditching their plaid but they should keep some things plaid so that everyone is happy.
swwonder swwonder 10 years
Wait no other option? I pick the invisible other option. It's the Burberry check has gotten a bad reputation these day's, but it is their 'thing'. I think as long as a few things are kept check, like the lining or Trench Coats, then it's keeping with tradition, but giving it the image overhaul it needs.
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