It has been announced, that Kipling North America has signed a deal with Fergie (Stacy Ferguson) to design two handbag collections. One will be for Fall 2007 and the other for Spring 2008. This will be the fun and funky three time Grammy winner's first handbag project to date. Fergie says,
“As with every project that I’m involved with, I plan to put all of my heart and creativity into this one, and I’m thrilled to work with such an amazing brand. I look forward to putting my personal touch on each and every design in my signature Kipling® collections.”
Kipling, which was founded in 1987, has become ever more popular than for just their original high quality backpacks. They have forayed into successful lines of carryall bags for a variety of lifestyles.
Fergie's collection will have a campaign ad as well as many in and out of store events that will star none other than the glamorous gal. You can expect to see the new bags in stores nationwide beginning on September 1st.
To hear more about what Denise Seegal, President and CEO of VF Sportswear Inc (which includes other brands such as Nautica and Jon Varvatos) has to say about this collaboration,
“Fergie has become a fashion icon in her own right and inspires women across the world - whether she’s singing on tour or walking the red carpet. We’re proud to have the opportunity to partner with such an influential and stylish woman for the Kipling® brand’s first celebrity-designed collection.”