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Fab Flash: Heidi Montag to Launch Heidiwood

As I told you back in November, Heidi Montag is going to Heidiwood. Although Lauren Conrad was always The Hills girl with fashion-designer aspirations, Heidi decided to bring her short stint at LA's Fashion Institute of Design & Merchandising to fruition.

She's collaborating with retail chain Anchor Blue on a line of junior apparel and accessories set to debut by April 15. Striped dresses, color-rich tanks, tees, black shorts, white-denim tops, bags, and jewelry are all in the works, priced from $10 to $60.

The partnership will continue for two more collections, and the Fall Heidiwood line is anticipated to involve sweaters and jackets in darker, autumnal colors. Heidi will also be featured in the Anchor Blue ad campaign beginning April 1. Joy. I wonder how it will compare with Lauren's collection?


Join The Conversation
Anabellatc Anabellatc 9 years
I'm not much of a Heidi fan...but ppl here seriously hate her! I think she's just taking advantage of being on TV to launch the line and everything, but who can blame her? I mean, wouldn't you!?! (I do like Lauren) but her collection is WAY WAY too pricey! She should've thought about her fan base and made her collection more affordable! More power to Heidi!
PeacenLove PeacenLove 9 years
First i would like to ask all the people who are leaving rude ass messages about you know her personally? second.. you are pathetic if you came on to her page to talk shit about her when...hmm she is rich...because she promotes herself and started her own clothing line. She also made it possible for everyday people to afford her clothes.. i think that shows that she is being down to earth. It's so funny how judgemental and bitchy girls are even when they don't personally know someone! shes not pathetic...all you guys are! If you don't like the clothes then thats a personal choice but until you design your own clothing line and get your own reality tv show maybe you should shut your mouths before you talk shit...JEALOUS!
pinaychic5 pinaychic5 9 years
i like Lauren's dresses but i could never get myself to actually purchase any of them..came close to but nah..i could buy so much more in forever21. lol. as for heidi's..i might go check it out. =)
emilie11 emilie11 9 years
I'm actually excited to see her line. I thought she had a great sense of style on the Hills, though more so in the first season. I appreciate that she's keeping her line affordable. Lauren's $200 jersey dresses seem like such a rip-off just to have her name attached to them.
berrymix berrymix 9 years
heidi always looks skanky. who would want to dress like her?
j2e1n9 j2e1n9 9 years
I agree demeter! I cant wait for Heidiwood! I hope I will be able to find it somewhere around here! :)
demeter demeter 9 years
Yeah so if she's such a money-hungry attention whore wouldn't her clothes be overpriced? Instead, Lauren's are. Hmm....
XpsX XpsX 9 years
La-Belle La-Belle 9 years
this is really sad. Heidi, seriously stop the plastic surgery or you will look like joan rivers before you are 35. And stop trying to sell middle america clothes that you prolly wouldnt wipe spencer's ass with
Alegs Alegs 9 years
team lauren all the waaay
katie_c katie_c 9 years
it's heidi. spare me.
KAEB06 KAEB06 9 years
oh gag me....she's such a loser
littlemissme littlemissme 9 years
This can't be good.
sabrina27 sabrina27 9 years
Heidi dress very slutty imo, I seriously laugh at people who prefer her style to lauren/whitney.
Naturalla Naturalla 9 years
Is it just me or is she looking very plastic and odd lately?
Razan-i Razan-i 9 years
Hate her style ** :P
Razan-i Razan-i 9 years
eww ! I hate style !
swwonder swwonder 9 years
Although I'd buy neither of their clothes. I prefer Heidi's style over LC's. Lauren's style is contrived and boring.
GossipAngela GossipAngela 9 years
Reasonable price but i just dont see why I would like this as opposing to GAP. As to the agreement concerning LC's line, I seriously hate LC's designs. Even Lisa Love criticized them (mind that she is the West Coast Senior Editor of Vogue as well as TeenVogue). I think people should moved on from so called reality TV. And msg to Heidi and Lauren: STOP DESIGNING S***, YOU ARE NOT MARC JACOBS
melissabritt melissabritt 9 years
Is it going to be slutty like the clothes she usually wears? Yuck.
StilettoHeeled StilettoHeeled 9 years
she needs to chill with the plastic surgery. she doesn't look like herself anymore and she's what, 22??!
carlaanysia carlaanysia 9 years
Yikes...Let's take our claws out of this girl for a moment...Has she done anything personally to any of us to deserve such comments? Granted, some of her actions were deemed "shady" but how much of it was editing and not reality? I am sure we have all had moments where we weren't the nicest of people and did or said shady things ourselves...And as always, there is two sides to every story... Now, onto the clothes..Let's give her credit for launching a line that is affordable. I am sure the quality will be like that of "Forever 21" and "H&M" which last a fews months. If you are looking for fun clothing without breaking the bank, then here is another option. No one is forcing you to buy it so if you don't like it, don't look at it... Phew...Okay, I am done standing on the soap box for now...
Wicked Wicked 9 years
Ew. Why would I want to look like a h**ker?
sabrina27 sabrina27 9 years
this girl should not have a collection. Lauren conrad collection is classy and wearable but heidiwood is plain trashy. Anchor blue is like rave on the west coast so...
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