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Fab Flash: Heidi Montag to Launch Heidiwood

As I told you back in November, Heidi Montag is going to Heidiwood. Although Lauren Conrad was always The Hills girl with fashion-designer aspirations, Heidi decided to bring her short stint at LA's Fashion Institute of Design & Merchandising to fruition.

She's collaborating with retail chain Anchor Blue on a line of junior apparel and accessories set to debut by April 15. Striped dresses, color-rich tanks, tees, black shorts, white-denim tops, bags, and jewelry are all in the works, priced from $10 to $60.

The partnership will continue for two more collections, and the Fall Heidiwood line is anticipated to involve sweaters and jackets in darker, autumnal colors. Heidi will also be featured in the Anchor Blue ad campaign beginning April 1. Joy. I wonder how it will compare with Lauren's collection?


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