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Fab Flash: LL Cool J For Sears

In hopes of rejuvenating store sales, Sears tapped hip-hop mogul LL Cool J to launch an apparel line named LL Cool J For Sears. Irv Neger, Sears' senior vice president of apparel seems hopeful stating, "If all goes as planned, the LL Cool J brand would be a boost for the store's 'softer side'."

The higher-priced, casual sportswear collection ranges from $22 to $50 and is set to launch in 600 stores by the holiday season. The line will include embroidered jackets and tees donned with rapper's famous song lyrics. Kinda random, no?



To see more LL Cool J for Sears,

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Join The Conversation
the-clear-one the-clear-one 9 years
llcoolj is a visionary. you guys probably don't shop at sears anyway. he usually succeeds,and I have a gut feeling you guys will eat your words! you go LL!! ignore the haters ! a sparrow cannot understand the lofty ambitions of an eagle!!!
aimeeb aimeeb 9 years
Dear lord...
angelthelson angelthelson 9 years
ll is still HOT
angelthelson angelthelson 9 years
i actually like it
Rnicolew Rnicolew 9 years
Hhhhmmmmmmm..... And I love 80's-90's LL but hhmmmmm.....
emalove emalove 9 years
Definitely random. And I'm definitely not interested!
glam-sugar glam-sugar 9 years
Yikes.
snarkypants snarkypants 9 years
ummmmmmmmmmmmm ok......
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