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Fab Flash: Maggie Gyllenhaal to be an Agent Provocateur!

It appears that the rumors about Daisy Lowe being Agent Provocateur's new girl were false. WWD revealed today that Maggie Gyllenhaal has been chosen instead! Maggie will appear in the first episode of the AP online campaign beginning September 1, with three more episodes to follow.

A bit of a surprising choice, but then I think of her in the S&M flick Secretary, and I know Miss Maggie can handle her share of lingerie just fine.


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nomerz nomerz 9 years
The Secretary scarred me for life -- but then again, I sat down and watched it with my aunt and uncle. I never hear the end of it at family get-togethers, ha!
lem0n lem0n 9 years
i loved The Secretary and I think shes an inspired choice for their ads
persephone16 persephone16 9 years
Good for Maggie! YOU GO GIRL!
dorkydebutante dorkydebutante 9 years
LOVE it. I love the whole intelligent-sexy vibe she had going in "Secretary" (which is, frankly, my only frame of reference for Miss Maggie, but a great one nonetheless). And for all the people who think this is "weird" - keep in mind that the term "agent provocateur" is a term that means "a person who secretly disrupts a group's activities from within the group." I think their choice of Maggie is a nice way to "shake things up" in a sea of blandly perfect Kates, Giseles and Adrianas.
lala788 lala788 9 years
i don't see her modeling for Agent Provocateur, sound weird.
Magica Magica 9 years
Great choice!
beingtazim beingtazim 9 years
she can pull it off for sure!
Twinkle1 Twinkle1 9 years
She'll be great.
MissAntipodea MissAntipodea 9 years
Loved Secretary. Well done Maggie!!! So glad it wasn't Daisy Lowe - her look is waaaaay too common and unoriginal.
screammylungzout screammylungzout 9 years
whoooa unexpected, but a good choice! it will be interesting to see.
xo_verity xo_verity 9 years
i loved secretary! and i love maggie! yay!
rainbowbite rainbowbite 9 years
I love the post-partum sexy. She'll have breast feeding boobs. Can't wait to see it.
aphrodite aphrodite 9 years
ugh, i thought that movie sucked.
bigestivediscuit bigestivediscuit 9 years
YES!
mlen mlen 9 years
interesting choice! can't wait to see how she looks... and after having a baby not all that long ago too!
jexxiland jexxiland 9 years
i loved secretary and maggie gyllenhaal is great!
HonestMuffin HonestMuffin 9 years
weird
Neural Neural 9 years
Secretary was great! Loved it!
tati33 tati33 9 years
good for Maggie!
pinkflats pinkflats 9 years
hahaha secretary is SOOO funny. Didn't see the spanking scene though, but I would love to see the reaction of James Spader during that scene. I think Maggie can pull it off. I know she's no Adriana Lima, but I swear their is something about her that's so sensual and intriguing.
dmblauren dmblauren 9 years
i love secretary. go maggie getting an AP campaign post baby!
leeluvfashion leeluvfashion 9 years
I like their choice! Maggie Gyllenhaal is gorgeous and has that old-hollywood vibe; so I think she will be great for this line.
ccsugar ccsugar 9 years
Hehe Secretary is awesome. She can definitely pull the sexy thing off ;)
nyaradzom2001 nyaradzom2001 9 years
She did in Secretary and she can do it again. Have you forgotten the spanking scene.
vienvien vienvien 9 years
She is not the epitome of "sexy"....I don't know how she's gonna look w/ all that racy lingerie? would she able to convey "desire" and "sex" in that particular campaign?
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