Skip Nav
Spring Fashion
The Ultimate Guide to Finding the Best White T-Shirt of Your Life
Amal Clooney
21 Summer Style Hacks to Steal From Amal Clooney and Wear to Work
Must Haves
These Are the 13 Fall Essentials 1 Shopping Editor Is Planning to Buy This Week

Fab Flash: Urban Outfitters Looks To the Future

Before you know it, you could be shopping from your cell phone! Or that's the idea Urban Outfitters has in mind, at least.

Last week the company launched a text-messaging program that could be the first step towards mobile e-commerce. The program, called OU TXT, is only a test at this point in time, but it provides the company with insight into how shoppers could potentially interact via their cell phones. Those who sign up for the UO TXT program in stores or online will receive early notice on sales, alerts for special in-store events like concerts, and access to exclusive offers. No more than two messages will be sent to the shopper's cell phone per month.

Can you imagine? Shopping from your cell phone - crazy!


Join The Conversation
shini shini 10 years
weird..I don't think I can trust something I pick out of my cellphone screen...the computer screen is bad enough for some stores..I don't know how many times I've gotten yuck clothing, deceived by the picture.
Sonnshine Sonnshine 10 years
I'm still more a fan of shopping in real stores...
bellahoney bellahoney 10 years
i heart prada phone :]
andrea426 andrea426 10 years
ohh it's my favorite SASHA! So pretty! And i'd kill for that Prada phone.
Imari Imari 10 years
I thought American internet technology including cell phone internet is firster than my country. cant u video talk with ur cell phone? but Im sooo envy that u can use Dolce&Gabbana phone and PRADA phone in ur country! we cant use them in here>_<
nati nati 10 years
GQ_send GQ_send 10 years
asian countries have the best cell phone. You can even video conference on your cell phone over there. US is really slow. I hate thins country when it comes to technology.
Autumn87 Autumn87 10 years just keeps getting weirder and weirder.
cocca cocca 10 years
wow, i'm still in awe when it comes to technologies!
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds