A long time web shopper, I have always been frustrated with Bloomingdales online. I never thought their site emulated the upscale look and selection Bloomies carries. To my surprise, the retailer has made an effort to refresh their face on the web. The new Bloomies has a black background, appears better organized than before, and has a more upscale allure. Check out the homepage:

They have joined other savvy retailers like Fab favorites Neiman Marcus and Net-a-Porter by drawing you in with a beautiful home page. New features include a Designer Spotlight (currently Tory Burch), The Trend Shop, and Spotlight On: Prom (where there are some great frocks!). You can then shop by Designers, Women, Shoes & Handbags, Beauty, Men, Home, Jewelry & Accessories, Kids, Sales & Values, Shop Catalogs, Bridal Registry and Gifts. The photography has improved too; it's not as catalogy and more high fashion.

Big improvements for Bloomingdale's if you ask me, let's hope they keep it coming! In the meantime, to see some of my picks,

Aqua Cross Dye Swing Jacket, $58.

Only Hearts Sleeveless Metallic Tent Dress, $132.

Sam Edelman "Carrie" T-Strap Snake Ballet, $135.