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Now, Prada's website is nothing new to fashion-forward liaison. But what is au courant is the site's latest addition: a pdf that, once downloaded, gives way to 100 photos of the label's current Spring women's and men's lines. Runway and backstage shots are everywhere, as well as the remarkable ad campaigns and accessory close-ups. You'll notice a lot of desert images, including one of a model strutting against the Giza pyramids backdrop. Oooh, exotic!

"The idea is to offer collectors images that will change every season. We feel this is a more tempting approach and different from our competitors," a spokeswoman for Prada said.

Tempting it is. Next on Prada's agenda is an online shop! Stay tuned.


GIOVS GIOVS 10 years
if Prada start online shopping would be great for me too, because sometimes you can´t go to the boutique for shop something, but is more exciting go to the boutique anyways
JKe895 JKe895 10 years
If Prada does start online shopping from their website then I think my paychecks are in jeopardy.
misogi misogi 10 years
I never liked Sasha Pivovarova because she seemed like a Gemma Ward wannabe to me, but after she got the ad deal with Prada I've been liking her look more. Prada's ads are beautiful. :)
cjennett cjennett 10 years
an online store coming soon? that would be incredible! <333333 PRADA!!!
glam-sugar glam-sugar 10 years
I love the whole PDF idea, very good!
Luxury-Diva Luxury-Diva 10 years
I love Prada, wish I could actually afford it!
swwonder swwonder 10 years
I love the way they've inverted the colours and the different backgrounds they use. I'm not really a Prada fan, but it's all very effective.
xo_verity xo_verity 10 years
Wow! I loveee prada.
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