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The Family Print at Etro

When Gimmo Etro founded founded the company in 1968 it was as a small textile division specializing in silks and satins, so its no surprise that the Spring 2009 collection included many fine silks in the houses signature paisley print. The Spring 2009 collection was filled with just the sort of St. Tropez bohemian wear that never gets old for a certain kind of lady. Whether she lives a live of leisure or works hard for the privileges these clothes clearly say I have more time to consider yacht options.

Its not intellectual taxing but simply good fashion fun, the kind that unabashedly borrows from other cultures (in this case the paisley is an ancient Indian tradition inspired by the palm tree) because really why should we have to work? After all, reconstituting and repurposing is plenty taxing. And really we don't mean to be glib, knowing how to remix a cultural artifact into current relevance is tricky.

Its comforting to know that an old school textile famiglia can still succeed in the cutthroat world of luxury. The Etro clan includes Kean the creative director of the fashion house, Jacopo who deals with the textiles division and foreign affairs, Ippolito who manages company administrative and finance, and Veronica who is in charge of the design.

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