Chanel beauty is on everyone's radar these days. Yesterday it was their limited Los Angeles nail lacquer collection and today its their emphasis on gold for fall that is making cover at Women's Wear Daily. The collection includes Gold Fiction, a softly shimmering nail polish, $30; Facettes D’Or, a finely milled gold loose powder that reads on the skin as a subtle glow, $56; Gold Light Glossimer lip gloss, $26; Rouge Hydrabase lipstick shades in copper, plum and coral, each $27, and a quad eye shadow palette with gold, coffee, ivory and dark green eye colors, $56. Marketers are hoping the gold nail polish will be the new black but Beauty Creative Director Peter Philips doesn't seemed inclined to admit it.
Though with the problems facing European beauty brands with exports given the weak dollar perhaps Chanel shouldn't get too excited about this new it nail color. The Cosmoprof trade fair save a meager 1% growth.
We have bikinis on our mind in a bad way now as lingerie designer Damaris Evans is launching a swimwear line Mimi Holliday Swim. Her sophisticated lingerie is sure to make the transition to poolside easily after a season being tested in Ibiza. We sure wouldn't mind having that job.
Curiously sexual college wear purveyor Ambercrombie and Fitch's younger sibling abercrombie is getting a store on Fifth Avenue in the space being vacated by Brook's Brothers. The venerable preppy retailer didn't feel the high profile location did justice to its traditional Madison Avenue ways. Thus ceding the territory to someone who wants a big glass box that will be easy to funnel tourists in and out of. After all shopping in a big box store in Manhattan that you can shop anywhere is so much more fun right?
Fashion cross-platform branding continues to get weirder and weirder. Tommy Hilfiger has TommyTV and now Diesel's radio station D-U-M Radio (short for Diesel-U-Music) will be broadcasting live from the UK's New Cross and on Diesel.com from May 4th through the 30ths. Something involving some band was also mentioned.