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First Look: Diane von Furstenberg Takes On The City

>> Come Dec. 29, we'll have a new reality TV show on our hands — and Diane von Furstenberg is involved.  The first trailer for The Hills's New York spinoff, The City, is out, with Whitney Port replacing Lauren Conrad as main girl and socialite Olivia Palermo filling in as supporting sidekick.  Both girls are employed by Diane as part of her in-house PR, and although the designer doesn't make an appearance in the preview, the whole show is sure to be an extension of her branding, targeting the show's audience of girls looking to buy printed wrap dresses.

Magazines have caught on to the power of TV as part of their business modelTeen Vogue with The Hills, Elle with Stylista and Project Runway, Vogue with Model.Live — if Diane has as much success with this as Michael Kors has on Project Runway, there could be a lot more designers investing time in TV in the future.

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