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Gap Design Editions Summer '09 Ad Campaign Featuring Raquel Zimmerman, Anna Jagodzinska, Arlenis Sosa, and Coco Rocha

Fab Ad: Gap Design Editions, Summer '09

I was on the fence when I first peeped Gap's latest Design Editions team-up, but seeing its ad campaign has changed my outlook. Shot by Craig McDean, the shots feature models Raquel Zimmerman, Anna Jagodzinska, Arlenis Sosa, and Coco Rocha wearing khaki collaborations from Alexander Wang, Vena Cava's Lisa Mayock and Sophie Buhai, and Albertus Swanepoel. I love the fun, no-fuss fashion angle and the clothes — which retail between $40 - $88 — look cute and wearable.

The plain background allows the cool khaki creations and models' bright faces to take the forefront. Also, notice how each designer is posing alongside his/her designs. That way, we know who designed each item. Effective yet simple. What do you think?





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ManiMartinixo ManiMartinixo 8 years
Not a fan, not a fan at all
satoriv satoriv 8 years
vena cava for less!
Talldiva45 Talldiva45 8 years
Same old thang - boring I think
tripleee tripleee 8 years
Gap has had the same clothes, every year, since they opened. If you need a white, button down shirt, Gap is the store. They're just not very fashion-forward.
bigestivediscuit bigestivediscuit 8 years
Boring. Khakis should be banned.
tepiza tepiza 8 years
I love these ads, I'm such a sucker for Gap model ads.
norabora norabora 8 years
when do these show up in stores/online? i went to high school with alex wang and am stoked to be able to afford some of his stuff!!
emalove emalove 8 years
I like it, but it's nothing special.
French-Kiss French-Kiss 8 years
I like it, it's a cool picture, it feels comfortable, that's what i want with my clothes =)
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