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Gap Design Editions Summer '09 Ad Campaign Featuring Raquel Zimmerman, Anna Jagodzinska, Arlenis Sosa, and Coco Rocha

Fab Ad: Gap Design Editions, Summer '09

I was on the fence when I first peeped Gap's latest Design Editions team-up, but seeing its ad campaign has changed my outlook. Shot by Craig McDean, the shots feature models Raquel Zimmerman, Anna Jagodzinska, Arlenis Sosa, and Coco Rocha wearing khaki collaborations from Alexander Wang, Vena Cava's Lisa Mayock and Sophie Buhai, and Albertus Swanepoel. I love the fun, no-fuss fashion angle and the clothes — which retail between $40 - $88 — look cute and wearable.

The plain background allows the cool khaki creations and models' bright faces to take the forefront. Also, notice how each designer is posing alongside his/her designs. That way, we know who designed each item. Effective yet simple. What do you think?





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