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>> Gareth Pugh's Spring 2010 Inspiration Film Debuts in New York, Online — This evening in New York, Gareth Pugh hosted a teaser presentation as a prelude to his runway show in Paris. The project, produced with filmmaker Ruth Hogben, outlines the inspirations for the collection — earth, wind, fire, and water — and involved four films being projected onto a monolithic cube in the center of the presentation space; experience the result here.  Pugh told Fashion TV he didn't want to upstage his Paris show, so he opted for a different medium, and promised that his next collection will be something very unexpected. [ShowStudio, Dazed Digital]

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