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Geren Ford Builds a Web Home For Its Silky Goods

Geren Ford is the latest to go e-commerce. All the silky tops and dresses we've come to know and love are now all together in one place. I especially appreciate the sleek photography and large photos — beautiful things are meant to be examined closely. An exciting discovery during one of my visits was this Geren Ford Jersey Gather Neck Top ($106); it's the casual counterpart of Geren's silk ruffle-neck tops.

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