Skip Nav
Spring Fashion
The Most Flattering Swimsuits For Every Body Type
The Royals
50 Reasons Princess Diana Will Forever Be Our Style Icon
Street Style
100 Easy Outfits to Try When You Have Zero Clue What to Wear

Giorgio Armani Frames of Life Video Campaign

The Eyes Have It: An Exclusive Look at Armani's Latest Campaign

The eyes have it in Giorgio Armani's newest video campaign, Frames of Life, which uses the house's eyeglasses and sunglasses to tell stories about a group of characters from different walks of life.

The first of four black-and-white videos in the series features Luc, a writer whose first book — titled Frames of Happiness — has just been published. His frameless glasses are ever present in the video, which follows him from his home to a local bookstore, where he's delighted to find his work on sale. That one-minute clip went live just this morning on Armani's microsite for the campaign, and three more will make their debuts in the coming weeks.

A look at Luc's video, below.

Join The Conversation
Emma Roberts and Julia Roberts Matching Oscars Dresses
Julia Roberts No Shoes Cannes Red Carpet 2016
Kate Middleton Wearing Red Armani Suit
Jennifer Aniston Romper at the Mother's Day Premiere
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds