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Gisele Bundchen Launches Skincare Line, Covers April 2010 Vogue

>> As promised, the Vogue April 2010 cover features a model — and Gisele Bundchen is the chosen face. Bundchen, who just launched a three product beauty line called Sejaa, tells the magazine her manufacturers "were ready to kill me. I wanted the cream to be organic — they explained that if it's organic, it's alive, and that means it can't survive for a long time." Now, the mud mask and creams are called "natural," and their preservative is coconut oil.

Bundchen's other big project for the year is raising her son, Benjamin Rein: "I wanted him to be called River because I wanted something always flowing, immortal. My husband [Tom Brady] said, 'There's no way we're going to call him River.' But my father's name is Reinoldo, so it's a homage to him. And it's like water."

Gisele's mother is staying in their Boston guest room to help out — "I don't trust anyone else with Benjamin" — and Gisele hasn't left the apartment in six weeks — "too cold." In fact, she's kept herself out of the public eye for months. "I felt like my pregnancy was a sacred moment for me. I stayed in Boston and I didn't work apart from the contracts I have, and then I only let them use my face."

As for her body . . . »

But that has nothing to do with the state of her figure, which snapped back into place after a little yoga on a mat in the living room. "I think it's muscle memory. I did kung fu up until two weeks before Benjamin was born, and yoga three days a week. I think a lot of people get pregnant and decide they can turn into garbage disposals. I was mindful about what I ate, and I gained only 30 pounds."

Supermodel though she is, Gisele says she created a persona long ago to deal with working in the fashion industry:

I was seventeen, I was doing like 100 shows. People were asking, 'How does it feel to be the model of the moment?' It was hard for me to answer as myself. I barely spoke English. I thought, I have to give my best because they trust me with that. I invented this other person, and she could do everything. She wasn't afraid; she was able to be ballsy and risky and sexy or androgynous. She was bold. I had to believe in myself as this person that was strong, up-front, invincible, and positive, who knew what she was doing, even though I really didn't. I've worked for fourteen years, but I don't think anybody in the business really knows me, because there is that other person."

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