In a selection from the April Vogue cover story, "Earth Mother," now live on Vogue.com, Gisele Bundchen reveals the details of her new beauty line and shares her Bostonian home life with Joan Juliet Buck. The accompanying editorial, photographed by Patrick Demarchelier, follows Gisele to the beaches of Costa Rica where she poses with her six-week-old baby boy, Bejamin Rein.
In the article Gisele is excited to discuss her upcoming beauty product line, called Senjaa, which will launch with three products later this year and has been developed to empower teens. According to Bundchen, "I wanted to teach girls to love themselves and take care of their bodies. What is the first thing you see every morning? Your face! What do you put every day on your face? Cream! I have made the simplest, purest cream—an everyday cream—but it comes with an affirmation." Those affirmations are written on the collection's cardboard packaging with a sliding tab that reveals different motivational phrases.
The natural products will not be sold in a store, rather on a website to build a community, "so I can give my little tips," and will start with three items—a day cream, a night cream, and a mud mask.
Source: Patrick Demarchelier/Vogue