Gucci is pulling out all the stops to support its recently launched Chime For Change campaign to support female empowerment. In addition to today's announcement that the star-studded lineup of the campaign's Sound of Change concert will include the likes of Beyoncé, Jennfer Lopez, Florence + the Machine, and Rita Ora, among others, Gucci has debuted the Gucci SYNC watch collection to headline the brand's cause.
Through its streamlined, modern design of stainless steel, rubber, and nylon, the two-style capsule collection — named as an acronym for Social Young Network Community — aims to reflect how digital media and social networks motivate large groups of people across the world. The pair of watches are available for preorder online for $495 with 50 percent of the proceeds benefiting Chime For Change.
Tune in to NBC on June 2 to watch the two-hour Gucci-sponsored Sound of Change concert at 9 p.m. EDT.
Source: Courtesy of Gucci