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Gucci's Frida Giannini, James Franco Have Cultivated a Different Kind of Designer-Brand Face Relationship

Gucci's Frida Giannini, James Franco Have Cultivated a Different Kind of Designer-Brand Face Relationship

>> Frida Giannini and James Franco don't seem to have your typical designer-brand face relationship.  As WWD put it: "Celebrities with contractual ties to the fashion world tend to take those connections very seriously — always walking the red carpet flawlessly dressed and speaking perfectly on point. Which is why it’s so refreshing to see James Franco have fun with the hand that feeds him."

The duo was captured dancing together over a year ago, when Franco was first announced as the face of Gucci by Gucci Pour Homme, at the launch party.  They appear together on a Fall 2009 i-D cover, arms around each other, which came out this month. And last Friday, when Franco presented Giannini with Fashion Group International's fashion award, he "made a splash" according to T's Horacio Silva. James recalled: "The last time we [Franco and Giannini] worked together, we ended the day by jumping into a pool with our clothes on!"

The latest signal of their more-lax-than-most business partnership comes courtesy of a video posted yesterday on, in which Franco spoofs his own Gucci by Gucci Pour Homme TV commercial.  No word on whether he obtained permission from the brand before filming, but he mispronounces the label as "Gookie" or "Guckie" all throughout the video.

The spoof video! »

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