Skip Nav
Cannes Film Festival
Cinderella — We Mean Diane Kruger — Walked the Cannes Red Carpet
Spring Fashion
All the Crazy Sh*t Fashion Girls Do With a Belt — and How 1 Can Transform Your Look
Valentino
These Might Be the Sportiest Valentino Dresses You'll Ever See

Gucci and Guess Go to Court in Trademark Lawsuit

Gucci's Trademark Lawsuit Against Guess Goes to Trial




>> After three years of legal volleys, Guess and Gucci finally met in federal court on Wednesday to get the much-delayed trademark trial between them underway.

Gucci sued Guess in 2009, claiming that a number of Guess products mimicked and imitated Gucci's design elements, including a large block letter "G" and red and green stripes. Gucci's lawyers say Guess has knocked off over $200 million worth of Gucci product.

"This case is not about following fashion trends," said Louis Ederer, Gucci's lawyer, to WWD. "It's about a massive, complicated scheme to knock off Gucci's best-known and iconic designs."

Guess's legal team said Gucci's case is "built on a house of cards," pointing out that Gucci only complained to Guess about its products once. Guess's intellectual property experts also stopped the production of a sneaker that they thought looked too similar to one of Gucci's.

It's not often that trademark infringement cases actually go to trial. This one could take up to three weeks to resolve, but it's not the only one the Gucci group has in the works — its sister company Yves Saint Laurent is currently involved in a court battle with shoemaker Christian Louboutin over its trademark red soles.

Below, a side-by-side comparison of the controversial shoes.

Image Source: Getty
Around The Web
Join The Conversation
Vittorio Missoni's Son Says His Father Will Come Back
Britney Spears and Justin Timberlake Throwback Pictures
Chris Benz to Skip Fall 2013 New York Fashion Week Show
How to Wear Statement Necklaces and Sweaters
Vintage Gucci Logo Print Trend
Dakota Johnson in Gucci at Met Gala 2017
Fashionable Winter Coats Under $200
Peter Som Will Present a Digital Fashion Show For Fall 2013
Taylor Swift Wearing Aqua Top and Skirt With Calvin Harris
PPR Buys Controlling Stake in Christopher Kane
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds