Skip Nav
Princess Eugenie
Princess Eugenie's Wedding Dress Was So Stunning, She Left Us Breathless
Princess Eugenie's Wedding Reception Dress
Princess Eugenie
Princess Eugenie's Wedding Reception Gown Is So Gorgeous, We're Absolutely Awestruck
The Royals
Kate Middleton's Magenta Wedding Guest Dress Is So Dreamy, You Might Miss Her Velvet Shoes
Fall Fashion
The Curvy Collection of Our Dreams Is Finally Here — and It's All Under $50 at Kohl's
The Royals
Princess Eugenie's Wedding Tiara Is So Beautiful, We're Weeping Tears of Joy

Gucci Rolls Out "Luxury Digital Flagship Store" That Frida Giannini Has Been Working on for 18 Months

Gucci Rolls Out "Luxury Digital Flagship Store" That Frida Giannini Has Been Working on for 18 Months

>> While some luxury brands are just now getting on the ecommerce train (and some still have yet to do so), Gucci, which launched its US ecommerce site in 2002, is now taking its online shopping experience to the next level — creating what it terms a "luxury digital flagship store."

Frida Giannini has been working on the newly rolled-out experience for the past 18 months, and Gucci president and CEO Patrizio di Marco says: “The destiny of the gucci.com digital flagship store is that it will become our highest-volume store in the world.”

They're also taking runway livestreaming to the next level »

In honor of the launch, select brick-and-mortar Gucci flagships will have hologram window displays and iPad stations, getting shoppers in the digital mood, while online, they've launched gucciconnect.com, where they plan to one-up the usual runway livestream during their show in Milan on Sept. 22. Users can sign up for an e-ticket to the Gucci Connect E-vent, granting them the "same guest benefits as Milan event guests" according to the press release, by assigning "virtual seating with webcam videos shared at the Gucci show space. Through Gucci Connect’s webcam share technology, virtual guests will be mixing with the world's buyers and press, who attend the seasonal fashion shows in New York, London, Milan and Paris."

From Our Partners
Victoria Beckham Vogue Australia Cover November 2018
Met Gala Theme 2019
Gucci Spring 2019 Pictures
Gucci Spring 2019 Collection
Priyanka Chopra's Pink Outfit 2018
Rihanna's Leather Dress at the Fenty x Savage Afterparty
Best Gucci Sweaters 2018
Priyanka Chopra and Nick Jonas on a Date in Sunglasses 2018
Kylie Jenner's Vintage Gucci Dress
Jennifer Lopez Gucci Floral Top With Alex Rodriguez 2018
Kourtney Kardashian Black Floral Off the Shoulder Dress
Beyoncé's On the Run II Tour Costumes
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds