There are plenty of reasons to love H&M: it's affordable, on-trend [1], and always collaborating with high-end designers [2]. But if you're looking for another bullet point to add to that long list of positives, it's time to watch H&M's Close the Loop campaign video.
Informing shoppers of H&M's clothing recycling program [3], the clip features a handful of diverse-looking faces, from a hijab-wearing woman to size-22 model Tess Holliday [4]. Scroll through to see — and follow! — some of its stars, then check out some more models who are changing the industry [5].
H&M Conscious: Sustainable fashion through recycled clothes
Designer Sisters Coco & Breezy
Instagram: @cocoandbreezy [6]
Stylish Seniors
Conceptual Artist Daniel Lismore
Instagram: @daniellismore [7]
Model and Blogger Singh Street Style
Instagram: @singhstreetstyle [8]
Designer Loza Maléombho
Instagram: @lozamaleombho [9]
Model Tess Holliday
Instagram: @tessholliday [10]
Model Maria Idrissi
Instagram: @mariahidrissi [11]
"Look Chic, Look Sheikh"
A Transgender Woman
An Amputee
Iggy Pop
