Skip Nav
Spring Fashion
These Will Be the Biggest Fashion Trends in 2018 — Are You Ready?
Fashion News
See Every Single Piece From H&M x Erdem's Collaboration
The Royals
The Real, but Funny Reason Princess Diana Held Her Clutch Close to Her Chest

H&M to Launch New Retail Chain

H&M Confirms a New Retail Chain in the Works

There's going to be more reason to love H&M soon. Today, the retailer just confirmed that it will be launching a new retail chain in 2013. "We have many different projects in progress and already next year we will be launching a completely new store chain. Like COS [a higher-end line also owned by Hennes & Mauritz AB], which today is very successful with good profitability, the new chain of stores will be independent and complement the other offerings from the group," said H&M CEO Karl-Johan Persson. Details are to be determined but there have been rumblings that the new clothing line will fall in the luxury category. We love H&M's affordable wares, but a new, higher-end line sounds just as exciting. What are your thoughts?

giltmom giltmom 5 years
love this
Marisa-Tom Marisa-Tom 5 years
I'm officially intrigued... 2013 can't come soon enough ;)
Chi-Diem-Chau Chi-Diem-Chau 5 years
I can't wait! I'm a huge fan of the COS line but the collection is so hard to shop in the US. So if it's anything like that for the US, I'm on board!
Fall Sweaters H&M 2017
Plus-Size Model Re-Creates Kim Kardashian Swimsuit Shoot
Movie Night With Karlie Kloss
Popular H&M Clothes Fall 2017
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds