Skip Nav
Street Style
10 Trends That Didn't Make the Cut This Year — and What You Should Wear Instead
Street Style
The Wild New Ways Women Are Wearing Skirts This Fall
Kate Middleton
From Blushing Bride to Senior Royal — Kate Middleton's Style Evolution

H&M Launches Sonia Rykiel Lingerie Collection with Paris Parade Blowout

H&M Launches Sonia Rykiel Lingerie Collection with Paris Parade Blowout

>> Last night, shortly before the Victoria's Secret Fashion Show aired on television, another mass retailer was holding its own lingerie fashion show — live — in Paris.  Jean Paul Gaultier, Nadja Auermann, Ellen von Unwerth, Eva Herzigova, and Marie-Ange Casta (younger sister of Laetitia) gathered at the Grand Palais last night for the Sonia Rykiel for H&M launch party, complete with an eleven-story high Eiffel Towel replica and models dancing, swinging, and even biking on the extravagant parade floats that puttered down the runway in front of the 2,000-odd guests.  Surveying the extravaganza — which included fireworks set off inside — Haider Ackermann put it best: "So much for a crisis.”

The lingerie portion of the collection is in stores this Saturday, Dec. 5, and the parade provided the first glimpse of the knitwear portion, out Feb. 20.

Video: The show! »

<object height="340" width="560" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000"> <param name="allowFullScreen" value="true" /> <param name="allowscriptaccess" value="always" /> <param name="src" value="http://www.youtube.com/v/ThbL0CUVLuE&hl=en_US&fs=1&" /><embed height="340" width="560" src="http://www.youtube.com/v/ThbL0CUVLuE&hl=en_US&fs=1&" allowscriptaccess="always" allowfullscreen="true" type="application/x-shockwave-flash"></embed> </object>
Join The Conversation
Fall Flats From H&M
Menswear-Inspired Outfits For Fall
Best of H&M
Fall Outfit Ideas From H&M
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds