POPSUGAR

Now That We've Seen H&M's New Campaign, Spring Couldn't Come Sooner

Mar 14 2016 - 4:00am

H&M's new campaign isn't just filled with flouncy pieces we want to snatch up ahead of the warmer weather, it's also complete with styling inspiration. The vibrant street style shots [1] are ones we'd like to print out and post to our mirror — just to ensure we've added enough "oomph" to our outfits each morning.

For H&M's Spring collection, which drops in stores and online March 17, that little something extra comes in the form of rainbow-tassled mules, striped rope belts, fringed earrings, and patchwork bags. The accessories complement the breezy, off-the-shoulder dresses, embroidered blouses, and high-waisted denim we swear we'll wear to death. In other words, it's time to book it to H&M, just once you scroll through every piece here.


Source URL
https://www.popsugar.com/fashion/HM-Spring-Campaign-March-2016-40518543