>> A decade into her career as editor of Harper's Bazaar, Glenda Bailey is ready to give the magazine a major creative refresh.
Bazaar — which was already headed for an increase in trim size, an upgrade in paper and cover stock, and a reduction in frequency from 11 to 10 issues per year — will also receive the design input of Robin Derrick of Spring Studios. Bailey hired Derrick, who was creative director of Vogue UK for 10 years until last June, to work with Bazaar's creative director Stephen Gan on what are expected to be big changes — that will be revealed in the magazine's March 2012 issue.
“After 10 years, it’s time to refresh — Stephen and I are looking forward to evolving Bazaar’s design for the next decade, and we are excited to be collaborating with Robin,” Bailey said.
Of all the major fashion magazines — Vogue, Elle, and W — Bazaar was the only one to suffer a drop in ad pages in the first six months of 2011. The trend continued in the third quarter of this year, with the magazine's ad pages falling 4.1 percent year over year.