Skip Nav
Anna Wintour
Every Question You've Ever Had About the Met Gala, Answered in an Instant
Met Gala
See 100+ Insanely Gorgeous Looks From Met Galas Past
Michelle Obama
Michelle Obama's Dress Will Tell You Exactly Where She's Going

Hedi Slimane Responds to YSL Name Change Criticism

Some of the industry's biggest names commented on Hedi Slimane changing the name of Yves Saint Laurent to Saint Laurent Paris, but Slimane himself had remained silent until recently. The designer finally explained his reasons for the shift in an interview with Vanity Fair.

"It is interesting to see how much reaction this retro branding has created," Slimane said. "Clearly, this period of the history of the house was not well-known, which I trust was a surprise for Pierre Bergé. I went back to 1966 — just before the events of 1968 [when 11 million workers revolted against the conservative politics of then-President Charles de Gaulle — the biggest general strike in history], but the awakening of youth was in the air, and Yves Saint Laurent wanted to dissociate himself from the clientele of haute couture and embrace this new generation."

Since Slimane announced the name change in June, Arizona Muse, Karl Lagerfeld, and Bergé himself have publicly voiced their support for the change. When the house revealed an image of the new branding on Facebook last month, its followers were not as enthusiastic. One called the new name and logo "an act of disrespect" against the house's founder.

Saint Laurent, who would have turned 76 last week, was considered a pioneer in ready-to-wear when he founded Saint Laurent Rive Gauche in 1966, but he continued to design couture until he retired from fashion in 2002.

Around The Web
Join The Conversation
Are the Current Pressures of the Fashion Industry Causing Designers to Crash? Karl Lagerfeld, Marc Jacobs, and More Speak
Beck Saint Laurent Spring 2013 Campaign
Arizona Muse Supports the YSL Name Change
Yves Saint Laurent Runway Hair and Makeup History
Yves Saint Laurent Name Change
The Most Dramatic Moments of Fashion Month Spring 2013
Take a Sneak Peek at the New Exhibit Honoring Yves Saint Laurent
Karl Lagerfeld Rumored to Retire from Chanel in 2012; Stefano Pilati Said to Have Renewed Yves Saint Laurent Contract
Pamela Anderson's Son in Saint Laurent Campaign 2016
Fall Bag Trends 2015
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds