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Henkel Mir Wool ad campaign

Freaky or Fabulous? Wool Wool Everywhere

It's known that wool is an itchy scratchy fabric so you wonder how in the world these people are chillin' in head to toe wool. According to these hilarious ads, Henkel Mir wool detergent solves that problem. The tag line is "Rediscover the freshness of wool" and that is exactly what this model (are you in there?) is doing. I won't lie, I would be freaked out if I came home and found someone dressed like that in front of my TV. But on paper it's fabulous because it's funny and does its job of intriguing customers. What do you think, freaky or fabulous?

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rabidmoon rabidmoon 9 years
Fabulously freaky..its like a wooly gimp suit. :D
jennjennnbubba jennjennnbubba 9 years
its funny but it reminds me of OMG THEY KILLED KENNY!!!
xojennifer xojennifer 9 years
haha, it definately looks confortable, but I wouldnt wear that part over my head, I would just wear it like a turtle neck? Only to sit at home, of course. You could make it into a cute dress.. if it had sleeves.
cril cril 9 years
Looks comfy! And anyway, I would be kinda freaked out if I came home and found ANYBODY sitting in front of my TV :-o
emalove emalove 9 years
Kind of funny!
u-know-wt u-know-wt 9 years
seriously! :s
ohsoapplesweet ohsoapplesweet 9 years
It's a good ad! Catches ur attention and it's funny too
RoyalBlueMoss RoyalBlueMoss 9 years
Totally Fab!
Greentea1203 Greentea1203 9 years
Freaky, but I love it! It looks like it says "rediscover the softness of wool" in the ad...
amvbob amvbob 9 years
lol, I need one of these for my office. It's freezing in here and we're not allowed to have space heaters!!!
itsme3683 itsme3683 9 years
I'm not gonna lie, that looks kinda comfy.
fireyelectra fireyelectra 9 years
My friend thinks this pink outfit looks like Birdo from Super Mario. I think he's right.
fashion4ward fashion4ward 9 years
A little scary, but so cool! Looks like something out of Dr. Who!
Francoisehardly Francoisehardly 9 years
I like it. It's funny.
lenepocket lenepocket 9 years
that looks freaky
rafaela-losardo rafaela-losardo 9 years
hahahahahaha love it!
smhooper smhooper 9 years
ummmmm, that's quite scary!!!!
mondaymoos mondaymoos 9 years
It's funny. :)
fsofield fsofield 9 years
I think that it's a little of both, but i also think that photo's pretty cool.
Shopaholichunny Shopaholichunny 9 years
WTF?!?!!! Freaky! :D
ShePirate2010 ShePirate2010 9 years
the product might be good, but i was freaked out!!! aaaaah
Jude-C Jude-C 9 years
:ROTFL: I've never laughed so hard at a detergent ad in my life!
RosaDilia RosaDilia 9 years
Its a bit of both. Definitely showing the reliability of the product. Me too Fab, I would freak out and probably pee in my pants if I came home and found this sitting in my living room. Anyway, I do own a few wool sweaters and if the detergent works I'll give it a try. Is that brand sold in the states?
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