With Suki Waterhouse on the catwalk, magician Dynamo ready to work his magic for the finale, and Anna Wintour sat between Stella McCartney and Arizona Muse on the front row, the debut show from Hunter Original was one of London Fashion Week's hot tickets. Much of this can be attributed to Alasdhair Willis, the brand's creative director, who took the heritage boot label to new heights with a collection of modern utility clothing that combined Hunter's roots in the country with a little London edge and plenty of British humour.
On a tree-lined catwalk, models waded through a few inches of water in their Hunter wellies, dressed in space-age silver puffa jackets, shiny patent rain capes, waxed duffle coats, two-tone knits, and some very stylish scuba wear. Accessories ranged from drawstring rucksacks to leather tote bags, and there was even a procession of striped knit balaclavas.
Primary colours punctuated the sea of khaki green and black, and elements of the classic boot were evident in the details on specific pieces. The buckle, the Hunter moustache detail, and the rubbers used in the uppers of each pair of boots appeared in the ready-to-wear collection as details, making knowing nods toward the labels long heritage. It was a lesson in function-meets-fashion, giving Hunter a place in London Fashion Week history. We predict that this was just the first in a long line of covetable collections from the label. After all, hasn't the recent weather proven that all of us need a great waterproof coat?!