>> Just as his first collection for Puma is about to hit stores next month, Hussein Chalayan has bought back Puma's majority stake in his namesake label. He originally sold to the German activewear brand, which is controlled by Gucci Group owner PPR, in February 2008.
Puma's acquisition allowed Chalayan to explore a more commercial approach to his label — for instance, he released his first ad campaign for Fall 2009. No word on how regaining control will affect his business strategy, and financial terms were not disclosed. He will, however, remain creative director at Puma.