>> INSIDER WIRE —March 5 in Paris, Marco Zanini debuts 200 "soft and feminine" pieces for the new Rochas in his chosen format of presentation. Management doesn't want the newly-rescuscitated label to be another buzz-generating, status brand like during Olivier Theysken's money-losing tenure, and pricing has been slashed by 30 percent since Theyskens’ days to be on par with Prada. The Fall 2009 collection is divided among day, cocktail, and evening with plenty of slip-inspired garments; Unlike Theyskens, Zanini chose to go without any long dresses — he feels the short hem is more modern. [WWD]
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