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>> INSIDER WIRE —Mercedes-Benz, Mattel, and McDonald's — three brands you would never hear in the same sentence, and yet here they are, all three major sponsors of Fall 2009 New York Fashion Week.  Mercedes-Benz has been sponsoring the longest — Mattel joined in November for three years and will be putting on a Barbie runway show, and McDonald's just announced their partnership to push its McCafé specialty coffee drinks.  Like it or not, Fashion Week is going mass in these money-anemic times — but that doesn't mean editors and models won't still head to the Starbucks across the street from Bryant Park, business as usual. [AdAge]

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