>> INSIDER WIRE —The results are in and, as expected, it's not looking pretty. A number of fashion magazines saw their ad pages drop by double-digits in 2008: W lost 12.7 percent, Teen Vogue is down 10.2 percent, and Vogue, which had a record-breaking year in 2007, declined 9.6 percent. For the latter, the results burn even more, as Elle gained 3.2 percent over 2007, and Harper's Bazaar only lost 0.3%.
Granted, in overall numbers, Vogue (2,893 ad pages for 2008), still trumps Elle (2,578) and Harper's Bazaar (2,067), but the losing trend can't be good — maybe the rumored Michelle Obama and Blake Lively covers will give them the boost they need in 2009? [WWD]