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Insiders Balk at Increasingly Fast-Paced Fashion Cycle

>> With Pre-Fall show season in full swing, it may seem like business as usual on the surface, but within the span of two days, Stefano Gabbana, Donna Karan, and Bridget Foley, executive editor at WWD, have spoken out indicating otherwise.  The consensus is that the industry needs rehab — and fast — that or, Foley writes, "we can wait for total industry Armageddon, à la the financial and auto industries, to step back and try to set things right."

Gabbana was first kickstarted into action when he saw cotton shorts being stocked last year in the Milanese Dolce & Gabbana store during Winter:

"I started asking myself, ‘What’s happening?’  As a consumer I said, ‘No, this makes no sense.' I don’t want cherries or strawberries at Christmas anymore. I want to eat, dress and live on time.  I think we all need to sit back and ponder over this anxiety we all have of constantly needing to anticipate."

Numerous designers have bemoaned the increasingly accelerated system, and Gabbana is no exception, WWD writes — he calls the whole ordeal "drugged," partially because it leaves him warehouses full of excess merchandise:

"He foresees a vortex of collections that have shorter and shorter life spans and that are often out of touch with the needs of a consumer increasingly overwhelmed by a crescendo of merchandise and wooed by super-early sales in this tough economy."

So what's the solution? »

With design partner Domenico Dolce, Gabbana has decided to pare down the number of collections they do, and Foley agrees that calming things down may be the solution:

"As an industry we're all trained . . . to rush with passion to what's new, what's next. How about a little time spent celebrating the joys of fashion right now, rather than ignoring fall — once everybody's bread and butter — in anticipation of resort?"

Donna Karan — the Urban Zenmaster herself — also wants to see the brakes put on the current system: "We should as an industry take a deep breath, look at what's going on, and try to fix it.  It's got to be everyone — retailers, designers, press."
*image: source

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