Skip Nav
Winter Fashion
100 Outfits You'll Be So Excited to Try in 2018, You May Just Start Now
Winter Fashion
Booties Are Forever, But These 23 Ways to Wear Them Are Brand New
Spring Fashion
2018's Most Wearable Trends

Instagram Video's First Fashion Posts

Phone, Camera, Action: Fashion Welcomes Instagram Video

The fashion industry has been famously slow in adapting to the digital world (how many ecommerce site launches are you still waiting for?) but a number of our favorite stores, brands, and publications today enthusiastically embraced the most talked about new feature in social media: Instagram video.

Everyone from Marc Jacobs to Helmut Lang and even Banana Republic posted short clips when the video feature became available on Thursday. Some, like Gap's crossword puzzle, are short and sweet, while others — like Kate Spade's "unboxing" video — clearly took some planning.

And while you can't embed Instagram videos yet, we've assembled links to some of the best ones that we saw today, here.

DVF

ADVERTISEMENT

"Nature is my source of strength and inspiration! Love, Diane"

Marc Jacobs

"#anotherdayattheoffice @nevillejacobs #marcjacobs"

Banana Republic

"Saying hello to #instavideo and sharing our view from #SanFrancisco today"

Burberry

"A glimpse behind the scenes of the #Burberry Prorsum Menswear Spring/Summer 2014 show, #London"

Helmut Lang

"Behind the curtain featuring the new Resort collection. #video"

Moda Operandi

"How perfect is @charlotte_olympia's MOVIELAND clutch for our first @instagram MOVIE!!?? #instgramhasvideo"

Gap

"Our first #Instagram #video. Peace, love & social media."

Kate Spade

Michael Kors

"Michael Kors meets @Instagram video. So excited! #InstaKors #congrats"

Puma Glitter Sneakers
Top Fashion Moments in 2017
Major Fashion Label Michael Kors Is Going Fur-Free
Women Wearing Black at the Golden Globes 2018
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds