The fashion industry has been famously slow in adapting to the digital world (how many ecommerce site launches are you still waiting for?) but a number of our favorite stores, brands, and publications today enthusiastically embraced the most talked about new feature in social media: Instagram video.
Everyone from Marc Jacobs to Helmut Lang and even Banana Republic posted short clips when the video feature became available on Thursday. Some, like Gap's crossword puzzle, are short and sweet, while others — like Kate Spade's "unboxing" video — clearly took some planning.
And while you can't embed Instagram videos yet, we've assembled links to some of the best ones that we saw today, here.
"Nature is my source of strength and inspiration! Love, Diane"
"#anotherdayattheoffice @nevillejacobs #marcjacobs"
"Saying hello to #instavideo and sharing our view from #SanFrancisco today"
"A glimpse behind the scenes of the #Burberry Prorsum Menswear Spring/Summer 2014 show, #London"
"Behind the curtain featuring the new Resort collection. #video"
"How perfect is @charlotte_olympia's MOVIELAND clutch for our first @instagram MOVIE!!?? #instgramhasvideo"
"Our first #Instagram #video. Peace, love & social media."
"Michael Kors meets @Instagram video. So excited! #InstaKors #congrats"