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Isabel Marant Opens the Doors to Her First US Store





Isabel Marant's team was busy this morning putting the finishing touches on her first-ever US store, which opened today in NYC directly next to her husband Jerome Dreyfuss's shop. She hosted a breakfast for members of the press — and since it was a small French meal, the event was definitely more focused on fashion than food. Her latest collections are organized around the space in batches by color, with certain areas reserved for the lower-price Etoile line.

The space was designed in collaboration with the French architect Nicholas Andre, who also worked on her three Paris boutiques. They created installations near the windows and doors made of ash wood panels, but it's hard to focus on those while Isabel's clothing hangs nearby.

The store, at at 469 Broome Street in Soho, officially opened today at 2PM.


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