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Since her father took office, Ivanka Trump's lifestyle brand has received some rather mixed responses. Although her eponymous perfume appears to be rather popular on Amazon [1], several retailers, including Nordstrom and the Home Shopping Network, decided to stop selling the first daughter's clothing line [2] within the past few months. The latest update in this flurry of mishmashed reviews? Her brand is discontinuing its Ivanka Trump Fine Jewelry collection.
The soon-to-be-former jewelry line includes an array of shiny products that cost anywhere from $640 for a simple ring [3] to a whopping $19,500 for a glitzy necklace [4]. The president of the brand, Abigail Klem, confirmed news of the jewelry line's ending [5] to The New York Times, noting that it is due to the company's "commitment to offering solution-oriented products at accessible price points." Now the brand will be switching gears to focus on more affordable jewelry pieces.