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JCPenney Launches Allen B. Schwartz Dress and Sportswear Collection

On Our Radar: JCPenney's on a Fashionable Roll

Hot on the heels of its Charlotte Ronson deal, JCPenney has found its latest collaborator: Allen B. Schwartz. The mega-retailer has enlisted the LA-based designer to create a trendy and fun collection of dresses and sportswear.

Schwartz describes the collection as California cool. “Today, what is exploding is the antifit look, the crop look, the boy jean, ruffle blouses and the new harem pant. It’s very baggy, very ‘I Dream of Jeannie’ inspired said the designer. The line, set to launch in February, will include an array of tie-dyed knit tops, jumpsuits, dresses, and tops such as the ones seen above. Prices range from $30 for tees to $70 for dresses, and the collection will be available in stores and online at jcp.com.


To see more California cool looks from the collection,

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