Before you say, "I don't need another bikini," we thought we'd pass along some information: J.Crew released a new swimwear line called Playa [1]. (Change your mind yet? We did.) The retailer, which already offers a range of minimalist bikinis and one-pieces [2], is now serving up sexier swim silhouettes that feature a low, low back or plunging neckline. Sticking to the J.Crew aesthetic [3], the swimwear is clean and fresh, but with updated retro vibes, and the suits come in bright colors and prints.
If you're looking for affordability, the brand's checked that off the list, too. Swimsuits start at $23, and you can mix and match certain pieces to create a look that's entirely yours. Before you start shopping the selections, peruse the campaign images, as they're all infectiously fun. Then, pick your favorite pieces, and add to cart. It'll make waiting for Summer a whole lot easier.
J. Crew Playa Printed Newport Superscoopback One-Piece Swimsuit [5] ($55)
J. Crew Playa Newport Superscoopback One-Piece Swimsuit [6] ($50)
J. Crew Playa Newport Superscoopback One-Piece Swimsuit [7] ($50)
J.Crew Playa Montauk Cross-Back One-Piece Swimsuit [8] ($50)
J.Crew Playa Montauk Cross-Back One-Piece Swimsuit [9] ($50)
J.Crew Playa Montauk Cross-Back One-Piece Swimsuit [10] ($50)
J.Crew Playa Monterey Strappy Bikini Top [11] ($27) and J.Crew Playa Monterey Strappy Bikini Bottom [12] ($25)
J.Crew Playa Monterey Strappy Bikini Top [13] ($27) and J.Crew Playa Monterey Strappy Bikini Bottom [14] ($25)
J.Crew Playa Nantucket Tie-Shoulder Bikini Top [15] ($33) and J.Crew Playa Nantucket Cheeky Bikini Bottom [16] ($23)
J.Crew Playa Nantucket Tie-Shoulder Bikini Top [17] ($33) and J.Crew Playa Nantucket Cheeky Bikini Bottom [18] ($23)
J.Crew Playa Printed Newport Superscoopback One-Piece Swimsuit [19] ($55)
J.Crew Playa Printed Newport Superscoopback One-Piece Swimsuit [20] ($55)
J.Crew Playa Printed Miami String Bikini Top [21] ($29) and J.Crew Playa Printed Miami String Bikini Bottom [22] ($25)
J.Crew Playa Rockaway Ruched One-Piece Swimsuit [23] ($50)
J.Crew Playa Rockaway Ruched One-Piece Swimsuit [24] ($50)
J.Crew Playa Tilden Cutout One-Piece Swimsuit [25] ($50)
J.Crew Playa Tilden Cutout One-Piece Swimsuit [26] ($50)
J.Crew Playa Maui Ruffle Bikini Top [27] ($29) and J.Crew Playa Maui Ruffle Bikini Bottom [28] ($27)
J.Crew Playa Maui Ruffle Bikini Top [29] ($29) and J.Crew Playa Maui Ruffle Bikini Bottom [30] ($27)